If you are looking for a job, it’s just right to go to JobStreet, LinkedIn, Indeed, and other job online platforms. That’s where all the opportunities are. 

But it’s 2025.

Everything has changed. You don’t just limit your job search to these online platforms. You also need to think outside and beyond the box. 

And how is that? 

You explore and extend your chances on TikTok!

It may sound crazy, but with over 50 million active users, TikTok can be a great place to build your online presence, branding, and even stumble upon potential work opportunities. 

TikTok has evolved since it was warmly received in the Philippines. It is no longer an entertainment platform where you dance, sing, and create skits. 

Today, it is a marketplace of opportunities where you can sell, meet and follow mentors, and even bump into some great career opportunities. 

So the question is, how can TikTok change the job search game? 

How can you search and build a career using it? 

And how can businesses take advantage of it when it comes to hiring rockstar applicants?

How recruiters and job seekers can take advantage of TikTok

The Philippine workforce is young, tech-savvy, and highly active on social media. According to recent studies, Filipinos spend over 3 hours a day on social media, with TikTok being the most widely used app. That is why recruiters and job seekers should take advantage of this platform. And here’s how:

1. Massive audience

As mentioned, TikTok has over 50 million active users, this give both applicants and employers a wide reach and visibility. People are here, so it is only right to be here. For recruiters, increase your reach by showing your job ads to millions of people using the platform. For job seekers, follow and monitor companies that are sharing opportunities here. People are continuously engaging and creating content on TikTok. It is time to take advantage of it.

2. Creative expression

TikTok is a video content-sharing platform. It aims to deliver motion or moving content in a short span of time. This encourages users to create creative and witty video content to get attention. For job seekers, it is a great way to show skills, personality, and confidence. These qualities are what employers want to see beyond a resume.

3. Shift in Hiring

Employers and recruiters are now realizing the potential of TikTok to attract young, motivated talent. And they need to be where these talents spend most of their time, and TikTok is at the top of that list. 

If you are a job seeker and still thinking if TikTok is the right place to boost your job search, here’s what you need to do. 

What TikTok means for job seekers

1. Create content that showcase your skills

TikTok is known for entertainment. If you are on a job hunt, there are ways that you can showcase your skills on TikTok in a most creative way. For example, if you are a graphic designer, you can share time-lapse videos of your artworks or layouts, or some process in creating great designs. If you are a customer service aspirant, you can run some skits on call simulations. Are you a teacher? You can shoot and upload quick and engaging teaching demos. 

These are not just to showcase your skills, but it can also create a new channel for you to earn extra on creating content. Think about it. It is a win-win for you. 

2. Build your personal brand

Treat TikTok as your personal brand. Don’t just showcase how you look or how great you are in creating trending videos. Create valuable content that will make you stand out. Build your brand online. Create a portfolio that shows recruiters your values, communication style, and even expertise. When they see you online, they may be the one reaching out for you – not just recruiters but also potential clients. 

3. Learn from #WorkTok and #CareerTok

TikTok isn’t only for sharing – it is also a goldmine of free advice. A lot of TikTok users and influencers are more focused on giving advice on career, work, entrepreneurship, among others. Try exploring some of these using hashtags like #CareerTokPH, #JobSearchPH, #WorkTok, or #ResumeTips. You will be surprised to see professionals, coaches, and HR managers giving advice on how to ace a job interview, common mistakes in writing resumes, insights on in-demand jobs in the Philippines, among others.  This makes TikTok an accessible learning hub, especially for fresh graduates and career shifters.

4. Network beyond LinkedIn

When it comes to networking, LinkedIn is a great platform. You can connect with business owners, managers, recruiters, and leaders in the industry. But you should not limit your networking opportunities on this platform alone. TikTok can level the playing field especially for fresh graduates since they are the most popular users of this app. You can connect with recruiters directly in the comments section, or by applying to job posts shared on this platform.

There are now companies that are posting job ads and job openings here explaining the role, requirements, and benefits. Engaging with these content can give you a faster and more personal connection than sending an application through email or job board. 

5. Standing out from the crowd

Let’s admit it. You are not the only one looking for a job. With thousands of applicants vying for the same role, TikTok can increase your chances of presenting yourself differently. Instead of blending in with the plain traditional “submit your resume” via email, you are showing recruiters your creativity, confidence, and adaptability – important traits that are highly valued in the modern workplace. 

On the other hand, if you are an employer, here’s how TikTok can change the job-hunting industry landscape. 

What TikTok means for companies

1. Employer branding made simple

Through video content, companies can creatively use TikTok to showcase their culture, values, and work environment that would entice applicants. For example, they can show a “a day in a life” to their employees. If you are a restaurant owner, you can showcase kitchen teamwork and customer service. If you are in a corporate office, you can highlight events, employee testimonials, and training opportunities. These are just some content ideas that would make your company or business more relatable and attractive to potential applicants. 

2. Reaching young talent

Millennials and Gen Z make up the majority of the workforce today. Many of them are TikTok users. By posting recruitment content on the app, companies and businesses meet potential employees where they are already active – without waiting for resumes in their inbox. It is an easy way to get applicants. 

3. Cost-effective recruitment

Posting job ads can be costly, especially if you are urgently in need of applicants. Setting up and posting TikTok videos for billion users is free. And compared to traditional ads, you can reach thousands of potential candidates organically (at no cost). For SMEs and startups, this is a powerful way to recruit without spending heavily on job boards or headhunters.

4. Humanizing the hiring process

One of the most important things about using TikTok in the recruitment process is it humanizes the whole process. Job seekers often feel intimidated by the traditional corporate hiring. With TikTok, companies show more of their human side, making candidates feel welcome. For instance, HR managers can post short tips about interviews, dress codes, or even FAQs about the hiring process. This builds trust and encourages more applicants. 

These are just some of the things on how TikTok can change the recruitment process and even increase the chances of getting hired and finding the right employee. 

Can TikTok enhance your job search?

YES. But only if it is used wisely. For job seekers, it’s a way to showcase skills, build a personal brand, and connect directly with recruiters. For companies, it’s an affordable, creative way to attract talent and show what makes them a great place to work.

In a world where standing out matters, TikTok is no longer just about fun videos—it’s becoming a career tool. Whether you’re looking for your next opportunity, or a business eager to hire the best, TikTok may just be the platform that connects you.